In the modern digital environment, one of its key features is being multi-channel. A vital business challenge is establishing an effective presence in the channels that provide contact with potential customers. One of the most powerful tools for contacting the target audience when it comes to business is mobile apps. In this article, we will be sharing a list of important benefits you will get from having a mobile app for your business.
1. A Mobile App helps Sales Growth
The sales growth is a new channel where you can increase the company’s profits. The increase can be quite significant. Although, it is depending on how large the audience is. With discounts, promotions and push notifications, you can persuade customers to buy from you. You can also directly contact everyone who has installed your app. For example, a company that has customers who are in close proximity to their store or location can send a special offer to them through the help of geolocation technologies offline.
Another great feature of an app is the ability to be able to make mobile payments. Interestingly, the popularity is rapidly growing. Nowadays, nobody wants to spend time shopping when they can simply do so online. You can easily even do this shopping even on your smartphone.
2. A Mobile App is Great For Audience Building
Having an app allows you to establish a relationship with your customers anywhere in the world. In fact, nobody needs to remember your web address or start searching online for you as in case of site. Since you have an app that is already installed on their device, you get a lot of audiences. Depending on the functionality of the app, you can even use it without the internet.
Every new user that installs your mobile app enters your information space. Thus, it is important to use so many methods to increase the number of installations. For example, you can offer discounts and bonuses in return. Combining your site with your mobile app results in a double dividend for the business.
3. A Mobile App is perfect for Marketing and communication channels
Using mobile apps can successfully be used to attract attention to your brand through plenty of marketing campaigns. That way, you expand the potential audience of customers and develop trustworthy relationships with them
Truly, launching your own app is a form of advertising. It allows you to use other marketing tools. For instance, you can publish news on necessary resources or send out press releases. Through your app, you can receive feedback from users. For example, you can conduct surveys, run polls, allow users to report errors amongst others.
4. Business processes optimization
You can also create an app for your employees. The app can be a form of employees’ interaction within the team. This can also help you manage any processes, exchange files and data. Additionally, you can also aggregate certain statistics with the apps. So, for instance, mobile apps can be used effectively for automation and organization of endless business tasks.
Having the app also gives you uninterrupted interaction between employees. What’s best is the fact that you do not have to bother about their location to have all of the conversations.
5. Customer loyalty growth
If customers can easily order food, book a table or pay for their order using the app on their smartphone, you’re most likely going to have more loyal customers. Additionally, your customer traffic will grow. Add loyalty programs into your mobile app and share relevant discounts, promotions, or bonuses with customers.
One of the best ways to do this is making use of personalization tools. By sending push notifications about new promotions and discounts, you get your customers glued. You can also offer users who have installed the app special access to bonuses and special offers.
6. Mobile Apps for Valuable Analytics
By making full use of a mobile app, you can get a lot of useful information for further analysis. For example, you can learn which products your customers but the most. In addition, you get to know how much time they spend on the app. You can also get to know which functions are the most used and which are the least popular.
By tracking the way people interact with your app, you can get how you can improve it to provide a better experience for your customers. Being able to understand your customers is key to success in any business niche.
You can get data about your audience’s demographic data, information on interest and geolocation. Also, you can get data about many other interesting statistics that you can take advantage of.
7. A Mobile app allows for competitive advantage
Not every company takes full advantage of what their sites can do let alone their mobile apps. In fact, a lot of other companies don’t have them. This is because a lot of them do not consider them necessary. Competition in the area of mobile apps is still quite low and you should take advantage of it.
In the case where you manage to be amongst the first to start using mobile apps as a marketing and sales tool, you can easily and confidently strengthen your position for the future. In today’s extremely competitive world, it is necessary to make use of opportunities. Make sure these opportunities as many as you can get so as to educate about your brand and increase its awareness.
What companies should consider when creating mobile apps
While this tool may not be useful for everyone, there are certain niches where the mobile market is promising. Some of these companies include:
- Restaurants, cafes – menus, delivery, promotions.
- Tourism – hotel and resort searches, interactive maps, ticket booking, and more.
- Delivery stores and services – ordering, pricing, product catalogs.
- Car business – repair and maintenance, rental, etc.
- Medicine – online medical appointment booking, consultations, amongst others
- Beautification Industry – Infos about services, an appointment with specialists, interactive price-lists
- Leisure and entertainment facilities – information about promos, etc
- Fitness and beauty – online registration, reviews, scheduling.
These are some of the fields that can benefit greatly from mobile apps. Building an app for your business is a really serious business. Thus, it really will be a great idea if you take it seriously as it can help boost your business.