7 Basic SEO Knowledge You Should Learn

seo knowledge

The first time you try to google SEO Knowledge, you may feel intimidated at the large volume of things to learn. Also, there are many professional optimizers that have been in the game for so many years, always learning new things as Google brings out newer updates. Truly, there’s a cheat to get you started. When you’re beyond that, you’ll need to learn how to catch up fast on all the new strategies and tactics coming out.

However, before feeling too overwhelmed, its best to understand that even though SEO has many components, each component by itself is not complicated. Thus, if you break down SEO to its fundamental core, it is actually quite learnable. In this article, you will be learning the simple beginnings of SEO that you can use. We believe that after this article, you will be better off with basic knowledge of SEO.

SEO Knowledge: The Big Picture

Before you get started with individual tactics and tricks, you first have to learn about the ”big picture” of SEO. The goal of SEO is to make sure your site ranks higher in searches relevant to your industry by optimizing it. There are so many ways to do this. However, almost everything boils down to working on improving your authority and relevance. You need to understand that your relevance is a measure of how appropriate your content is. For instance, can your content answer questions from a lot of people? This can be tweaked with the right content creation and keyword selection. Your authority is really about how trustworthy Google views your site to be. This can be improved with inbound links, high-quality content, brand mentions as well as solid UI metrics.

SEO Knowledge: Page and Domain Authority

The next thing in line to learn is domain authority and page authority including how they predict your site’s search rankings. Here’s a simple idea; your site’s domain authority is the main score of how ”trustworthy” your domain is. It is calculated based on the quality and quantity of inbound links to your website. The higher your inbound links, the higher all your pages across your domain are likely to rank in organic search results. Page authority is also very similar. However, the difference is that it is page-specific. You can also use it to engineer a link architecture that strategically favors some of your pages over others. Authority is dependent on the volume and authority of inbound links.

SEO Knowledge: General On-site Optimization

On-site optimization is a large collection of tactics which are mostly simple to implement. It is geared towards making your website more visible and indexable to search engines. Apply the tactics include things like optimizing your meta descriptions to include some of your target keywords, titles and making sure your site’s code is clean and minimal. Also, it includes providing reasonable important content on every page.

SEO Knowledge: The phases of content marketing

Even though content marketing can be treated as a unique strategy, you should see it as an important element of the SEO process. The only way you can optimize for your target keywords is by developing high-quality content. Through great content as well, you can build your site’s authority and organize a loyal recurring audience. It is very important to know the basics at least before proceeding with other parts of SEO.

SEO Knowledge: Link Building

Guest posting in some aspect is a popular tactic to build links. It really is a content marketing applied to external publishers. The idea is for you to create contents on external websites. This in effect helps in building your personal brand as well as your company brand. It also helps in creating opportunities to link back to your site. There are only a few strategies that help to build quality links. You should learn and understand this as well.

SEO Knowledge: Measurement and Analysis

For you to get far in SEO, you must know how to measure your results, interpret the results and use your analysis to make very great changes to your approach. One of the best tools for the job is still Google Analytics. It is also great for beginners. Take some time experimenting with different reports and metrics and read up on Analytics knowledge base articles. It really is a deep world to dive in.

SEO Knowledge: Keyword Research

Although nowadays, targeted keywords are not as important for SEO success as they used to be. This is because Google search is now fueled by contextual and semantic understanding. However, you should still be able to identify both head keyword (high-volume, short keywords) and long tail-keyword (longer, low-volume but conversational keywords) targets to help guide the direction of your campaign.

Technical SEO

Technical SEO is one of the most terrorizing portions of the SEO knowledge base but it is a necessary one. Try not to let the name scare you. In fact, the most difficult element of SEO can be learned even if you don’t have any programming or website development experience. For instance, you can easily learn how to replace and update your site’s robots.txt file. With the help of an online template, you should be able to put together your sitemap well enough.

Troubleshooting and Adjustment

Your first few years as a search optimizer will at some point make you run into the same challenges and problems everyone else does. Additionally, your rankings will reduce, you may find duplicate content on your site and you will probably see significant ranking volatility. It’s best to learn how to diagnose and address these problems if you don’t want them to bring down the effectiveness of your campaign.


Learning the basics is actually very important. In fact, after you have learned these simple basics, you would heave a sigh of relief. In fact, SEO will be more approachable and you will be a skilled SEO expert in no time.



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