In a bid to make transactions easier and stress-free, Absa Bank Kenya has launched a Whatsapp banking solution known as “Abby”. Customers can now make simple transactions like pay their bills, transfer funds, and make bank inquiries.
Founded in 2014 under the name ‘Divine Mercy’, Absa Group has come a long way to become a full-service financial tech group. Also, It has over the years rendered financial tech services to corporate organizations, government institutions, and SMEs.
This launch tallies Absa’s promise to digitalize its services. In the first few months of 2021, Absa revealed its proposed plan to commit $14.6m towards the digitalization of its services. ‘Abby’ is a good step in the right direction.
WhatsApp Banking is the future of easy banking
Managing Director of Absa Bank Kenya, Jeremy Awori, speaking at a media briefing had this to say,
“This is a really exciting moment for us at Absa, not just because this solution is first-in-market. More so because it will significantly transform the way our customers interact with us.
“Essentially, we are transforming banking from being a series of complex transactions into a simple conversation on WhatsApp. We have shaped a rich history as a bank of many firsts, and today we are excited to continue on this streak of innovation.”
With the improvement of smartphone usage in Africa at large, internet banking has also become the order of the day. WhatsApp has proven to be a useful tool for the banking sector. WhatsApp banking is no news in Nigeria has banks like United Bank for Africa, Access Bank, and Guaranty Trust Bank. With the level of success recorded so far in Nigeria, WhatsApp banking is likely to be a success in Kenya.
According to Global Web Index’s Social Media Marketing Trends in 2021, over 97% of internet users based in Kenya use WhatsApp monthly. This is the highest number worldwide. This is the reason why tapping into WhatsApp banking is a wise choice.