Here’s a great way to go about Social Media Marketing. As a small business owner, your funds are limited. So, you really do not have the time or money to waste on marketing strategies that are not styled to your needs. In this article, we will be taking a look at options that will give you the most for your money:
Social Media Marketing 1: Cost-Effective Marketing on Google
Google is your best bet for getting cost-effective marketing. Google has access to almost everywhere on the web and can get you as far as you would like. Ensure that your online listings, websites, Google My Business profile, and ads are in tune with Google’s rules. The exposure you’ll get from high ranks in search results will make every money and time you spent worth it.
Social Media Marketing 2: Get a Website
63% of consumers will rather find or engage with brands via their website. With 63,000 searches per second each day on Google, your business websites is the smartest way you leverage the power of Google to help grow your small business. To make the most out of your Google-related marketing efforts, make sure your website can scale up with your business growth and that it can easily adapt to changes on Google’s algorithm. It is also important to make sure your website satisfies and engages your idea. This is simply because Google will favor websites that its users favor in the end. To get a return on your money and time investment, here’s what you should do:
- Track page metrics to gather information about your ideal customers.
- Make use of contact forms and CTAs to generate leads.
- Make it extremely easy to contact your business.
- Educate site visitors about each of your offerings.
- Create great navigation to increase time on page.
- Make the most important information available. This would easily reduce the bounce rate.
Social Media Marketing 3: Search Engine-Optimize Your Website
In case you didn’t know, 51% of all website traffic comes from organic search. This is actually 5 times more than pay per click (PPC) and 10 times more than social media. The main goal of SEO is to get your website to show up first for searches that your potential customers are performing, related to the services, products, and industry.
To have an effective SEO strategy, here’s what to do:
- publish useful and trustworthy content about keywords that are relevant to your target audience.
- place keywords in strategic spots on your webpages. This will help Google identify, streamline and recollect them easily.
- Maximize the quality of your content. This way, Google will rank you higher in search results and place you in front of a larger audience.
Social Media Marketing 4: SEO Your Directory Listings
Guess what, it’s not just your website that can be optimized for Google. Now, search results are becoming even richer with answer snippets, drop-down boxes of related questions and answers are even given directly in the search suggestions. Thus, it is necessary to optimize your information in the online directories from which Google can pull out to provide convenient information
Your listing optimization strategy for Google should consist:
- Making sure your information is the same across all platforms
- Get registered on free business listing sites. Some of which include TripAdvisor, Yelp, Angie’s List, Facebook, or most importantly, Google My Business
- Fill out all fields
- Update your hours and contact information so as to stay accurate.
- Collect positive reviews online.
- Select a category for your business. This will help you get found for non-branded searches.
Social Media Marketing 5: Optimize Your Google My Business Portfolio
Now, potential customers do not even have to get to your website before Google search results provide your information. The quicker it can grab information and the more it can trust that info, then the higher you will rank n search results. Thus, it makes so much sense to optimize your information on Google My Business.
Also, research has shown that an accurate and complete Google My Business listings get 7 times more clicks than the incompleted one on the average.
Social Media Marketing 6: Advertise your Business on Google
According to Google’s findings, search ads can help boost brand awareness by 80%. Also, the average business makes $2 in revenue for every $1 spent on Google Ads. Being able to put highly targeted ads directly in front of your ideal customer when they are searching for what you have to offer is a great way to maximize your marketing money.
Using Google Ads would amount to bidding on keywords which you want Google to show your ad. Then, you would also want to make sure that they place it at the top of the first page. Paid search ads appear at the top of the result and in some case, ads can take up the entire top.
It is only when someone clicks on the ad that you pay. You can then set caps on your daily spend and total budget, thus, making it a cost-effective marketing strategy. In addition, your paid ads will appear more and immediately on Google, thus, becoming a great strategy to use while you are waiting for organic pages to accumulate traffic.
Social Media Marketing 7: Facebook Advertising
Facebook advertising is another option to choose from. Apart from having a very wide reach, it is effective because consumers are happier and more receptive when they are on social media. Usually, even when they aren’t actively shopping, they are in a state of engagement with an interest to take in information. Most importantly, Facebook has a wealth of psychographic consumers. Also, based on the things they like, your products can land directly on the pages of your potential consumers. For instance, if I like hair products and I follow more hair brands, I will most likely get more adverts titled towards hair from facebook.
Doing the best social media branding on a budget takes more time. You must be willing to do a lot of research. You can also easily account for your successes and losses (if any). These few tips can help your business way more than you would have expected.